Sport Technology Solutions logo design by liamhirstgraves
The logo shape is stone-like, and therefore portrays strength. It has an organic feel to reflect a sleek company identity and is simple enough to be reproduced on small merchandise like business cards, stickers, pens, or bracelets. The shape slopes toward the name of the company, providing a natural gaze motion. It features a stylized capital "S" to tie the logo to the company name, which allows the logo to stand alone without the name if products or advertisements won't fit the whole name. The entire design utilizes only two colors outside of the black and white spectrum, both within the specifications outlined by the client, enough that it's not boring, but not so many as to be expensive to print or too visually busy. The tall, thin form of the chosen font adds to a clean, professional look of the overall design, and the font color is grey so as not to overpower the soft edges and colors of the logo with harsh solid colors.