Real Outdoor Camping logo design by Crusher
My presentation of typography for the logo captures a more rugged feel while still giving the cursive script that was asked. Since the company is called "Real Outdoor Camping" I thought that the icon should encompass more of the outdoors, including a tent and mountains. Altogether, the updated logo feels more modern and complete. Each of the elements are strong on their own and the entire logo can easily be converted to a one color job for easy embroidery on uniforms. On the web, this logo will have a much greater impact than the previous logo and should give a more substantial presence among other similar websites.