ACE logo design by nomadic_logos
There are many different English schools internationally based. Some better than others, I want ACE to stand out as one of the best. It is based on a traditional font type face. Having studied the psychology of fonts this ACE logo will convey to potential clients a reputation based on respectability and reliability, two important qualities in a school. I want the customer to see the providence and regal nature of a professional institution. When a student graduates and has this logo on their certificate, they will be proud. To me the star represents the connection between two great nations: America and Africa. It also represents the possibility of attaining the goal of speaking English as well as the ultimate goal that all students will strive to: to stand out amongst their friends and colleagues. Much like ACE stand out among other similar schools.